How to Launch a Perfume Brand in 2026: From Brief to First Bottle
A realistic 16-week roadmap covering brief, sampling, compliance, packaging and the first production run — with the decisions that actually move cost.
Journal · 6 articles
Notes from the atelier
Fragrance development, packaging, compliance and the unglamorous details that decide whether a launch ships on time.
Fragrance Families Explained: A Buyer’s Guide for Brand Teams
Citrus, floral, oriental, woody, fougère and gourmand — what each family means commercially, and where it sells.
MOQ, Lead Times and Tooling: The Real Cost of Perfume Manufacturing
Where the money actually goes in a perfume run — and which four decisions change the unit price most.
Why Alcohol Grade and Maceration Change Everything
Two invisible variables that separate a harsh blend from a rounded, shelf-stable perfume.
Sustainable Perfume Packaging: Refillable Bottles and Mono-Material Boxes
What “sustainable” means in practice for glass, caps and secondary packaging — without doubling the unit cost.
Inside Our Guangzhou Atelier: 2026 Expansion
A second filling line, an expanded perfumery lab and a new sampling studio — what changes for our partners.